Chia seeds, Moringa powder, Açai or Goji berries, the list of foods with alleged health benefits is increasing constantly. Health-conscious consumers love “superfoods” that are attributed stress-reducing and detoxifying properties as well as properties strengthening the immune system. Now, in the cold season in particular, there is a growing trend of consumers to use not only proven household remedies, such as hot lemon or sage tea, but medicinal plants from abroad, such as Indian basil, also known as tulsi. The problem: The more exotic the foods are, the less the consumer can be sure to have the original product. Mix-ups or product counterfeiting are increasing. For this reason, researchers have developed genetic bar codes for superfoods.
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