How the Ban on Medical Advertising Hurt Women Doctors

Between 1997 and 2016, spending on direct-to-consumer healthcare advertising skyrocketed, from $2.1 billion to $9.6 billion. Where advertising once represented 12% of total medical marketing expenditures, it came to represent 32%. There was a time when reputable doctors wouldn’t dream of such flagrant self-promotion. As medicine became more professionalized throughout the nineteenth century, doctors began … Read more