'Seductive names' make vegetables more appealing – BBC News
BBC News |
‘Seductive names’ make vegetables more appealing
BBC News How do you get more people to eat their greens? Give vegetables seductive names, say US researchers. A team at Stanford tried it out on students in the university cafeteria and found veggie sales went up by 25% when indulgent labels were used. “Sizzlin … Researchers find clever way to get people to eat more vegetables Sweet sizzlin’ beans! Fancy names may boost healthy dining Decadent-sounding descriptions could lead to higher consumption of vegetables, Stanford research finds |
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