Doctors Prescribe More Generics When Drug Reps Are Kept At Bay – NPR

Doctors Prescribe More Generics When Drug Reps Are Kept At Bay
NPR
When teaching hospitals put pharmaceutical sales representatives on a shorter leash, their doctors tended to order fewer promoted brand-name drugs and used more generic versions instead, a study published Tuesday in JAMA, the journal of the American …
How Pharma Changes Your Doctor’s MindNewsweek
Why Do Drug Reps Give Doctors Free Pens? Because What They Get in Return Is Far More Valuable.Slate Magazine
Restricting Pharma Reps’ Access Cuts Brand-Name PrescribingMedscape
TCTMD –UPI.com –Medical Xpress –Healio
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